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December 23, 2007

Mexican War Grabs Their Attention

 — June Lloyd ( 9:40 PM)

Smart marketing isn’t a recent innovation. Merchants were just as eager to get the customer’s attention 160 years ago as today. The top news story of that day was the Mexican War (1846-1848).

Local African American businessman William Goodridge used the interest in the war as the “hook” in the ad he ran in the Gazette during the winter of 1847-1848 to entice customers to check out his wares:

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Posted in 1840s African Americans Mexican War Universal York York advertising children confectionary groceries retail stores toys
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