Are they serious?
I think I may have missed a memo.
Did Victoria's Secret suddenly stop selling barely-there thongs, scandalously sheer teddies and those magical liquid push-up bras?
Has their lingerie been replaced by smocks made to wear while knitting and flannels that tell your man, "Don't even come over to this side of the bed?"
Will their flirty fashion show be replaced with a hour-long discussion with the theme, "We don't have to take our clothes off, to have a good time?"
I ask, because in this news story, the company's CEO said the brand has become, "too sexy."
"We've so much gotten off our heritage ... too sexy, and we use the word sexy a lot and really have forgotten the ultrafeminine," Sharen Turney, Victoria's Secret's chief executive, told analysts on a conference call.
What!?!?!?!
They are a chain of lingerie stores.
Aren't they supposed to be sexy? And the sexier, the better, right?
What the heck is "too sexy?"
How the heck is it different from "ultrafeminine?"
As a woman, isn't it sexy to be ultrafeminine?
I'm sorry, Vickie's, but I'm confused.
Your core products are made to help women feel more feminine and ultra sexy. What's wrong with that?
As far as your earnings go, they could be hurting, like everyone else's, because consumers are spending more money on gas and groceries, and have less to spend on skimpy, frilly things that make Saturday nights more interesting.
Perhaps I'm thinking of the wrong brand, but I thought your "core" was about women, helping them feel sexy and confident with their sexuality, and giving them the products to get them there.
Or, maybe I'm overthinking this one, and the CEO just needed to say something to cover her rump (she certainly can't use their undies) over the company's (wait for it. . . ) skimpy earnings. (I know. I crack myself up, too.)
However, there's nothing wrong with sex or being sexy.
Victoria's Secret just has to figure out how to sell more goods in a "difficult" (read - recessed) economy, and stop blaming sexy.
Any thoughts on this one, dear readers?








Sharon · March 5, 2008 8:41 AM
Maybe they'll start selling cherry wine...uh-huh
Deborah Downs · March 4, 2008 8:53 PM
I'll just continue to buy my nasty stuff from fredricks.