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Category Archives: Foundational documents
Newsroom culture of excellence, foundational document No. 10: Understanding digits in the digital world
This graphs shows growth of our Facebook audience from four counties – York, Adams, Franklin and Lebanon – and beyond. Many journalists will tell you that math wasn’t their best subject. In fact, some will say they got into journalism … Continue reading
Posted in Behind the scenes, Community engagement, Digital first, Digital Subscriptions, Editor, Foundational documents, Social media
Tagged Facebook, paywall, social media, Twitter
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Year-end stats show York Daily Record is getting it right more often
In an earlier blog post about the foundational values of the York Daily Record/Sunday News, Editor Jim McClure showed that accuracy is a prime target for us. Among our 14 Core Operating Competencies, accuracy stands clear and tall. Here’s how … Continue reading
Posted in Behind the scenes, Community engagement, Digital first, Foundational documents, Uncategorized
Tagged Community outreach, Randy Parker, ydr.com, York Daily Record
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Newsroom culture of excellence, foundational document No. 9: Resetting job descriptions to digital
This is a generic job description for journalists at the York Daily Record/Sunday News. These descriptions have been retooled from a print-centric emphasis to digitally oriented functions. A problem with this: As soon as they’re issued, they become dated with … Continue reading
Posted in Behind the scenes, Community engagement, Digital first, Editor, Foundational documents, News coverage, Social media
Tagged job descriptions, multi-platform journalists, Steve Buttry
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Newsroom culture of excellence, foundational document No. 8: Changing the course of the copy desk
Click to see full graphic. It’s time to change and expand the roles of one of the most traditional areas of the newsroom — the copy desk. These are the folks who, traditionally, put the finishing touches on the … Continue reading
Newsroom culture of excellence, foundational document No. 7: An editing plan for breaking news
This is the York Daily Record/Sunday News’ phased plan to deploy editors and other journalists to push out breaking news content – and to interact with readers. (Click on image to see complete plan.) The plan assigns duties for editors … Continue reading
Posted in Behind the scenes, Digital first, Editor, Foundational documents, News coverage, Social media
Tagged breaking news
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Newsroom culture of excellence, foundational document No. 6: How we grow our audience at the YDR
Traditionally, newspapers measured their success in circulation – the number of papers sold each day. That’s how most of us referred to newspapers around the country. “Hey, I heard Bob got a job at the Baltimore Sun. They’re over 200,000, … Continue reading
Posted in Behind the scenes, Community engagement, Digital first, Foundational documents, Journalism Jargon, News coverage, Social media
Tagged behind the scenes, Digital first, Facebook, Randy Parker, social media, ydr.com, York Daily Record
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Newsroom culture of excellence, foundational document No. 5: Breaking news in a multiplatform environment
When deadline is ever-present and technology advances at a lightning pace and the needs of your audience shift from story to story and day to day, it is hard to establish a pattern of what you expect from yourself and … Continue reading
Posted in Behind the scenes, Digital first, Foundational documents, Journalism Jargon, News coverage, Social media
Tagged behind the scenes, Digital first, Randy Parker, social media, ydr.com, York Daily Record
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Newsroom culture of excellence, foundational document No. 4: Story budget aims toward digital
This is part of the York, Pa., Daily Record/Sunday News daily news budget, an oft-referenced tool in our newsroom. Several years ago, we reshaped the budget to reflect our growing push to put our stories and photos on a multitude … Continue reading
Newsroom culture of excellence, foundational document No. 2: Plotting product lines
This diagram shows the spread of ‘product lines’ operated by the York Daily Record/Sunday News/York Newspaper Co. One recent addition to the resource list near the top: The offerings of the Pennsylvania/New Jersey Journal-Register news organizations – in Norristown, West … Continue reading
Posted in Behind the scenes, Editor, Foundational documents
Tagged Digital first, flipsidepa.com, foundational documents, Journal-Register Company, mobile, niche, print, social media, web
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