York Daily Record/Sunday News
* The names, email addresses and Twitter usernames of staff members who play key roles in social media or community engagement.
Twitter list of YDR people: https://twitter.com/#!/scott_blanchard/ydr/members
Google+ : https://plus.google.com/u/0/102646936236475852585/posts/aW66yWJ5JtY?hl=en
Staff listing online with emails, phones, twitter: http://www.ydr.com/staff
Editor: James McClure, 771-2011, e-mail: firstname.lastname@example.org
Managing Editor: Randy Parker, 771-2012, e-mail: email@example.com
* Overview of social media use: main Twitter, Facebook, Storify and other accounts; those responsible for them; staff Twitter and/or Facebook list or directory; recent highlights in social media use.
Our newsroom is heavily into social media and has been for quite some time. While Buffy Andrews is the champion via her role as social media coordinator, each person plays an important role — from the reporters to our top editors. We are active on numerous social-networking platforms — including Facebook, Twitter, Google+, Linkedin, blogs — and use a wide variety of social-media tools, such as Storify, Storyful, Hootsuite and Co-Tweet. About 90 percent of our staff is on Twitter and Facebook.
Here are our main Twitter and Facebook accounts: http://www.yorkblog.com/buffy/facebooktwitter/
Here is a list of all current YDR staffers on Twitter: https://twitter.com/#!/scott_blanchard/ydr/members
Here is a list of staffers currently on Google+
We also have a YDR Google+ Facebook page
We use Storify across all departments; here are a few of the ones we’ve done:
Recent highlights in social media
1. The York Daily Record/Sunday News won Readership Initiative Award for Buffy’s World (social media) and Ask Joan (community interaction) campaigns. Pennsylvania Newspaper Association’s Readership Initiative Award recognizes Pennsylvania newspapers that accept and create a community of readers through innovative initiatives
Here is a link to Buffy’s World blog: http://www.yorkblog.com/buffy/
Here is a link to the Ask Joan submission form: http://www.yorkblog.com/onlyyork/category/ask-joan/
Here is a link to previous Ask Joan columns: http://www.yorkblog.com/onlyyork/category/ask-joan/
Here is a link to Buffy’s World Campaign explainer: http://www.yorkblog.com/buffy/buffys-world-ads/
Here are some of Buffy’s World social media columns: http://www.yorkblog.com/buffy/my-columns/
2. Documentary: Carrying Darisabel, at http://www.ydr.com/ci_14822816
Other notable YDR projects with social media tie-ins:
We are on more than 50 platforms: http://www.yorkblog.com/buffy/50-platforms/
Major awards we won: http://www.yorkblog.com/ydrinsider/awards/
*A brief blog overview
We have hosted a robust blogging program since 2005, and a couple of our veteran bloggers long ago broke the 1 million page view mark. Our Yorkblog (www.yorkblog.com) page links to 26 blogs by staff members and 17 by community bloggers. We offer training and hosting to community bloggers. Our blogroll links to more than 50 other regional blogs. We are expanding efforts to develop community bloggers who can act as citizen reporters. Staff blogs range in subject matter from local history (http://www.yorkblog.com/yorktownsquare) to mixed martial arts (http://www.yorkblog.com/mma) to ultra-local community blogs (http://www.yorkblog.com/onlyyork). Several of our blogs are mainly one-person efforts (http://www.yorkblog.com/docket) while others are multi-contributor blogs (http://www.yorkblog.com/biz, http://www.yorkblog.com/books) focused on beats or broad subject matter. We recently undertook a consolidation effort, merging several lifestyle-focused blogs into our new, very successful Smart blog (http://www.yorkblog.com/smart), tied to our bimonthly glossy magazine to provide a robust online component. Other successful blogs include Buffy’s World (http://www.yorkblog.com/buffy), focused on social media and community engagement, and Twenty & Change (http://www.yorkblog.com/twenty), a new blog by young staffers writing about the challenges faced by those in their 20s. Our newest staff blog, YDR Insider (http://www.yorkblog.com/ydrinsider) is essentially a newsroom transparency blog, open to all staff members and focused on how and why we do things, both online and in print. It is inspired by Digital First’s open newsroom efforts. Finally, we have a successful program of repurposing blog material in our print editions. Rare is a print edition that doesn’t use several repurposed blog items for local content. Editorial page editor Scott Fisher (firstname.lastname@example.org) supervises our blogs, recruiting and developing this venture by actively encouraging staff members to contribute to existing blogs and to pitch ideas for new efforts.
* Overview of liveblogging and live chats.
The York Daily Record/Sunday News’ live-blogging, live chat and in-person community engagement efforts include using Cover It Live for chats on topics ranging from sports events to elections; a reporter setting up shop for half a day in a community and talking with people who stop by; using a live-blog format on ydr.com for breaking news stories that evolve rapidly during the day, and literally live-blogging events such as a high-profile court trial; and live-tweeting events such as the community summit to prevent child abuse. A goal, again inspired by Digital First, is to ensure Cover It Live is used with equal aggressiveness in all departments.
www.yorkblog.com//biz/2011/10/20/twitter-business-and-coffee-at-yorks-central-family-restaurant/ — Business reporter Lauren Boyer blogs about one of her mobile newsroom outings.
www.yorkblog.com/psu/2011/11/14/penn-state-football-live-chat-8-p-m-1114/ — Example of Cover It Live use
www.yorkblog.com/docket/2011/10/04/jury-sees-evidence-in-carbaugh-trial/ — Court reporter Rick Lee live-blogged the Justin Carbaugh trial.
www.ydr.com/ci_16501872 — election-day 2010 live chat
www.ydr.com/ci_17519148— live-blog format for breaking news re the Westboro Baptist Church v. Albert Snyder Supreme Court decision
* Overview of in-person community engagement efforts.
We are emphatic about having all staff members to interact face-to-face with the community and for reporters to be in the field as much as possible. For example, business reporter Lauren Boyer regularly sets up a “mobile newsroom” in the community and invites readers to come share story ideas and just chat with her as she works from her iPad. (See feedback on that concept here: http://www.yorkblog.com/biz/2011/10/25/mail-call-mobile-journalism-transparency/.) We also invite the community into the office four to six times a year for a seminar titled “How to get it published,” in which we deputize members of the community to share their news with us, and we make handouts on the same topic available online (http://media.ydr.com/YourTownYourNews.pdf).
Several staff members speak at community groups around town, such as Lions and Rotary meetings. This starts at the top: Editor Jim McClure has made more than 1,000 presentations on history and journalism to civic and professional groups in the past 10 years. In the past month, Managing Editor Randy Parker has met with half a dozen community groups to discuss where we are headed as an organization. Also, we actively engage the high-school community by hosting a once-a-year workshop for high school journalism students, having students shadow staffers whenever possible and going to classes as guest speakers.
* Overview of transparency efforts, such as posting daily news budgets online, crowdsourcing stories or opening up news meetings to the public.
The Daily Record/Sunday News’ transparency and community engagement efforts include blogs such as YDRInsider, Record Tracker, Buffy’s World and Only in York County that take people behind the scenes of who we are, how and why we do what we do, and connect people to our work via newsroom personalities; interaction on Twitter and Facebook that ranges from encouraging conversation to answering questions to newsgathering; using Google+ to invite people into the coverage process; early efforts at sharing news budgets via the YDRInsider blog and Google+; and Cover It Live chats on topics such as Penn State football, high school sports and elections.
Google+: search +York Daily Record
YDRInsider blog: www.yorkblog.com/ydrinsider
Record Tracker blog: www.yorkblog.com/record
Buffy’s World blog: www.yorkblog.com/buffy
Only in York County blog: www.yorkblog.com/onlyyork
Cover It Live example: www.yorkblog.com/psu/2011/11/14/penn-state-football-live-chat-8-p-m-1114/
· YDR Insider blog shares behind the scenes looks at everything from our staffers (a weekly Q&A with a different staffer runs Mondays) to personal stories about our work (Randy on editing the Sandusky story, April on writing about family), to how we’re putting together coverage.
· We posted our election-day budget on YDRInsider along with a look at our coverage planning.
· Shortly after a staffer saw a video in her FB feed that purported to show a school bus driving across a flooded road, we posted the video in our FB feed and asked people if they knew anything about it, which school it was from, etc. We got immediate and continued response, some of which guided our reporting. We didn’t have the story nailed down by the end of the night, but our night metro editor went on FB and told people we were reporting on it and would publish as soon as we got confirmed facts. Several people on FB (and Twitter) thanked us for being on top of the story. (We were the only news outlet reporting on the video).
· We’ve used Twitter/Facebook posts/responses as news content, e.g., the 1a display on our Va. earthquake story.
· We’re constantly asking questions on FB posts to encourage conversation; sometimes those conversations result in story tips or contributions to stories.
· We’re building our YDR Google+ page as a place to invite conversation about the news, and contributions toward how we cover the news. There will be some link sharing, but we want it to become known more as a place people can go to feel like they can get a look at what we’re doing and help guide some of our coverage as well.
· We posted about how we planned coverage of the first Penn State football game w/o Joe Paterno, and listed what each staffer in State College was working on.
· We are looking into whether G+ Hangouts would work as a way to share parts of our budget and talk with people about what they think, etc.
· We’ve used Record Tracker, our open records blog, to occasionally talk about efforts we’ve had to make to get public records, or explain how records contributed to a story, etc.
· We’ve posted many times on our fight to get 911 time-response logs, an effort that we took to Commonwealth Court, where we won.
· We routinely offer video clips of visits from the public to our editorial board meetings.
· We now videotape our daily news budget meetings and provide it on our transparency blog, YDR Insider. We also post the daily news budget there.
· We have implemented a version of FactCheck, similar to the New Haven Register model, on ydr.com, GameTimePA.com and FlipSidePA.com. We also used this as an opportunity to better navigate readers to other options at the bottom of our stories.
Through the “Ask Joan” column, which runs on a blog and in print, Joan Concilio solicits questions and crowdsources answers from the community (here’s a good example: http://www.yorkblog.com/onlyyork/2011/10/10/ask-joan-help-from-friends-edition/). This is designed to solidify our brand as “the place to go” when you want to know something. Joan also works to curate the community’s memories in a column called “Do you remember,” which appears on the blog and in print (http://www.yorkblog.com/onlyyork/york-countys-stores-and-restaurants-of-the-past/). Also, we open our library to researchers on request, both by welcoming them in person and by sending clips digitally when possible.
The Exchange at InYork.com (http://exchange.ydr.com) is a forum for ongoing discussions of topics and issues. This goes beyond commenting on individual stories, allowing for conversations to be created by the public and to continue for as long as readers want.